Project Pinwheel

A note about COVID-19

Due to COVID-19 and the ongoing need to practice precautions, some of the recommendations for ways to help and connect with others listed on this page are not safe and should be avoided at this time—especially those that call for close contact with others. However, many of the strategies listed here are still possible!

You can continue to look for ways to connect with others by phone, video, or from a safe distance in person and see how parents and children are doing. Sharing connection, support, sympathy and encouragement can make a difference for children and families during this difficult time.

During the COVID-19 response, many nonprofits and civic groups are working to meet families' basic needs, which is a critical step in supporting families and preventing child abuse and neglect.

What Nonprofits and Civic Groups Can Do

You already work to mobilize others to support community well-being, and that makes you a trusted source for information about ways your members, staff and board can act to prevent child abuse and neglect.

The work you do is vital to our community. By engaging individuals of all ages and walks of life to achieve your organization’s goals, you’re doing much of the important work needed to help promote the kinds of connections and actions that help prevent child abuse and neglect in our community.
Listen and Connect

Listen and Connect

You engage with many people through the course of your work. Whether working with staff within your organization, volunteers or the general community, remember to recognize that parenting and family life can be difficult for everyone at times.

  • Check in with mothers and fathers to see how they are doing and offer support where you can. This is an important connection for all families and individuals.
  • If your organization’s work focuses on engaging children and teens, make it a point to talk with the kids you’re in regular contact with. It can be hard to talk about some subjects, particularly those related to bullying, abuse, depression and stress, but bringing these issues out into the open can help forge positive connection.
  • Work with your board or staff to actively foster a culture of caring, empathy and respect throughout your organization.


Your organization already works for the benefit of others—but depending on your mission and purpose, finding ways to take a stand against child abuse and neglect may feel a bit out of scope. There are ways to incorporate proactive measures into the work you already do—here are some suggestions:

  • Bolster a sense of community among your members. If you do not already do so, consider starting family-friendly events or offer volunteering opportunities that families can join together, either by starting your own or by partnering with other organizations’ existing events.
  • Through the course of your work with the community and your organization, you meet many families and individuals who are committed to their civic duty and concerned about the welfare of our community. Share the Pinwheel Project as a resource that they can share with others who may need guidance or advice.
  • If you are looking for ways to help staff at your organization, please see our Businesses section, which provides actions for employers.


Participate in “Pinwheels for Prevention,” a national movement held during Child Abuse Prevention month in April. Each year, organizations, businesses and individuals plant “gardens” of blue pinwheels, a symbol of a safe and carefree childhood, as a public commitment to supporting public policies that support families and children and the prevention of child abuse and neglect.

Educate and Share

Educate and Share

Provide training to your organization’s staff about how to communicate with and support parents and caregivers in their work:

  • Frequently train staff to recognize the signs of child abuse and neglect and in reporting.
  • If you work with children or families, be sure staff are informed about and use trauma-informed practices.