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Some patients find it harder to quit tobacco than others. Smoking menthol cigarettes might be part of the reason.

‘I will prevent disease whenever I can, for prevention is preferable to cure.’ Used in many medical schools today, many providers subscribe to this core tenet of practicing medicine. And the commonly-acknowledged, low hanging fruit in terms of prevention? Quitting smoking.

It is an indisputable fact, smoking causes an enormous burden on public health. But while policy measures are being applied more widely to control tobacco use, inadequate attention is given to what health care professionals can do in their routine work with patients.